ISTD

For the ISTD brief I was asked to research into different areas of gardening and to produce a typographical piece of design in one specified area. After lots of research I chose heirloom gardens as my subject specialising in heirloom tomatoes. Heirloom tomatoes are organic tomatoes, the seeds are passed down through generations producing a great variety of colourful and tasty tomatoes which are more healthy than the mass produced tomatoes grown for the supermarkets.

I was thinking about my target audience and wanted to aim this at children. As it is hard enough to persuade them to eat healthy fruit and veg so I thought about how it would be very unlikely for them to eat a purple lumpy tomato which would be classed as ugly! I want to create a book to show the children that the ugly fruit can actually taste so much nicer and provide them with much more nutrition.

I aim to write a childrens story and produce it in a fun typographical way to show children that ugly food can be good to eat.