Full set for self promotion

Appointment cards

These are the front and back of appointment cards which would be used for Opia eye clinic. On the back I have used one of the textures I previously designed at the start of the project.

Opia bags

These are some bags which I have designed for the Opia eye clinic, the bags would be used for people buying new glasses or eyedrops etc.

Opia eye clinic

Here I have mocked up what the sign for the eye clinic would look like, I took a photograph of a dental surgery in Bridlington and replaced there design with mine.

Final design for Opia

These are my final designs for the business card, complement slip and letter head. I decided to go with the large type on each design, aswell as it being large for people to see, it is also pleasing on the eye and the texture amongst the typeface can be visible. I am really pleased with these designs as they look clean, professional and simple, I like how the identity is used in different angles and compositions on each design making each different, but they work as a set at the same time.

Information Cards

OPIA eye clinic

For my self initiated I have decided to create a new identity for a new eye clinic. The name I have chosen is 'OPIA' I chose this because through research it is often placed at the end of the scientific name for a visual impairment, I then found out that 'OPIA' is greek for impaired vision and thought it was appropriate.

The identity I came up with is quite simple, I didn't want to include an image of an eye within my identity as lots of other companys do this which is the obvious and I didn't want to do this. I added the small flick on the 'O' and the 'A' this is to represent eyelashes making it look simple but effective at the same time. I used some of my previous textures within the name and this one of the water looked the most effective.

I have three different sets of promotional work which I have not yet decided on.