For my self initiated I have decided to create a new identity for a new eye clinic. The name I have chosen is 'OPIA' I chose this because through research it is often placed at the end of the scientific name for a visual impairment, I then found out that 'OPIA' is greek for impaired vision and thought it was appropriate.
The identity I came up with is quite simple, I didn't want to include an image of an eye within my identity as lots of other companys do this which is the obvious and I didn't want to do this. I added the small flick on the 'O' and the 'A' this is to represent eyelashes making it look simple but effective at the same time. I used some of my previous textures within the name and this one of the water looked the most effective.
I have three different sets of promotional work which I have not yet decided on.
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