Full set for self promotion

Appointment cards

These are the front and back of appointment cards which would be used for Opia eye clinic. On the back I have used one of the textures I previously designed at the start of the project.

Opia bags

These are some bags which I have designed for the Opia eye clinic, the bags would be used for people buying new glasses or eyedrops etc.

Opia eye clinic

Here I have mocked up what the sign for the eye clinic would look like, I took a photograph of a dental surgery in Bridlington and replaced there design with mine.

Final design for Opia

These are my final designs for the business card, complement slip and letter head. I decided to go with the large type on each design, aswell as it being large for people to see, it is also pleasing on the eye and the texture amongst the typeface can be visible. I am really pleased with these designs as they look clean, professional and simple, I like how the identity is used in different angles and compositions on each design making each different, but they work as a set at the same time.

Information Cards

OPIA eye clinic

For my self initiated I have decided to create a new identity for a new eye clinic. The name I have chosen is 'OPIA' I chose this because through research it is often placed at the end of the scientific name for a visual impairment, I then found out that 'OPIA' is greek for impaired vision and thought it was appropriate.

The identity I came up with is quite simple, I didn't want to include an image of an eye within my identity as lots of other companys do this which is the obvious and I didn't want to do this. I added the small flick on the 'O' and the 'A' this is to represent eyelashes making it look simple but effective at the same time. I used some of my previous textures within the name and this one of the water looked the most effective.

I have three different sets of promotional work which I have not yet decided on.

Self Promotion

This is my final business card for my self promotion, the texture in the background was a photograph of paint dispersing in water. I quite like like as it expresses my creativity.

Tunnel Vision

Through research I have come across people refering to tunnel vision as looking at life through a straw so I literally took some photographs down a straw to see what effects I could create, I think they look really good and the colours are very bright. Obviously if someone saw life like this it would be a very extreme case of tunnel vision.

Macular Degeneration

Macular degenaration is caused due to damaged blood vessels which is why I have tried to created imagery to look like blood vessels. The condition makes central vision look quite distorted and black splodges may appear, I have tried to distort my text by overlapping it to create the impression of how things would look in the central field.

Blepharitis

Blapharitis is a lid problem, the lid becomes very sore and itchy, I have tryed to make my type look very sore like the condition itself.

Glaucoma

The reason I have done my type like this for Glaucoma is because it is caused through pressure in the aqueous in the eye, I used watercolour and blew through a straw to cause pressure. Another reason for blowing through a straw is because the test for glaucoma is a puff of air blown onto the eye. My textures have followed the same pattern of being created through watercolour, I think the colours work really nice in them. Also they look a little like nerves and all the little synapses coming off them, this combines well as the condition glaucoma is damage to the optic nerve.

Finished D&AD

I have managed to mock my bottles up to show what they would look like, I am really pleased with them and think they look very contemporary. Through research I have been looking at plastics which are more sustainable than the PET recyclable plastics which are currently in use. I came across bioplastics and biodegradable plastics, I discovered that bioplastics actually cause problems when degrading as they give off toxic gases into the atmosphere, the most sustainable out of the two is the biodegradable plastics, they just degrade into the environment naturally due to an additive which is added to the plastic. The reason I wanted to use this plastic instead of recyclabe plastics is because not everyone actually recycles there for most of the plastics just end up on landfills anyway.

Improvement on RSA stamps

These are the improved version of my stamps. I needed to use more iconic patterns of Celia's on my stamps so my first idea was to just use the patterns, I then incorporated these pattens onto some drawings in the style of Celia. In these drawings I wanted to show off the iconic necklines and sleeves etc. I think they work really well, I used her logo on each of the stamps to make them work individually.

Cateract

I have been trying to express the impairment 'cateract' through typography. I have used cling film, toilet roll and watered down milk to try and create the cloudy impression which a cateract gives. As cataracts are described as cloudy lenses I tryed to create some cloudy textures by droping milk into water and taking photographs of the patterns.

D&AD The Body Shop brief

My contemporary designs

Existing Designs

I was asked to design a contemporary range of packaging for certain bodyshop products, these were: Tea Tree, Body Butter, White Musk and Foundation. As bodyshop use organic and natural ingredients in their products I decided to change the shape of the Tea Tree and White Musk to an organic shape to give us more of a feel of the product as my new shapes were more organic. The Tea Tree bottle was intended to capture the shape of a Tea Tree leaf and the White Musk shape was to look like a bud of a lily just about to open.

I used splashes of paint and line drawings to give us the contemporary feel, also the natural splashes represent the natural background of the products. I have decided to keep the existing material of PETE plastic for the bottles as it is the best type of plastic for recycling. The brown labels will be made out of brown recycled paper, the reason for brown and not white is because it is more efficient to recycle than white paper because it doesn't contain the bleach which white paper does.

Sightsavers

I have been looking at charities for people with impaired vision and came across this charity called Sightsavers. It deals with people in developing countires, I found it very interesting because these people have problems with their vision which would be rare for us to get such as River worm and Trachoma, this is due to the poor and dirty environment they live in.

A campaign was launched for sightsavers to raise awareness of the thousands of women in the world who go blind every year. These photographs were taken by Rankin who is a fashion photographer, I really like them, they are extremely powerful and capture the audience as intended, visit http://rankin.sightsavers.org/issues/ to see the full campaign.